Adam Moran, who has a cult following on his website, didn't quite manage to finish of his nausea-inducing target but still did enough to scoop the top prize
A competitive eater took on the ultimate burger challenge - to wolf down a gut-busting 25 Big Macs in less than an hour.
But Adam Moran, who has a cult following on his website Beard Meats Food, didn't quite manage the nausea-inducing feat.
However he still managed to polish off 17 of McDonald's trademark burgers - enough to earn him a world record, and 9,500 calories.
Adam, 30, was set his latest belly-bursting task by fans who challenged him to eat 25 of the McDonald's burgers in just sixty minutes.
Armed with £50 of the fast food chain's burgers and plenty of water to wash them down, Adam took on the colossal challenge in the garden of his home in Leeds last month.
Too much: Adam initially intended to tackle 25 helpings of the 563 calorie snack
He originally got off to a great start scoffing a mammoth 15 burgers in just 35 minutes.
But Adam admits he began to struggle with the monstrous meal and despite washing the burgers down with water and ice cream he could only manage two more, bringing his total to 17 Big Macs in under an hour.
But Adam's feat was officially recognised as a new world record by websiterecordsetter.com .
Adam said: "It was enjoyable for about seven Big Macs, after that it became exponentially less enjoyable with every bite.
"Funnily enough, it wasn't the volume that got me, but the flavour of the gherkins.
"Had I ordered them without gherkins I might have downed a few more
"Afterwards I felt pretty bad, this was one of the more difficult eating stunts I've done, and I'd advise against anyone trying to replicate it
"I have my girlfriend who on standby to support me most of the time when I'm eating.
"Partly for support, partly as a bit of a failsafe if anything goes wrong.
"Some challenges are hard because of the amount of food, some because of the taste, or the time limit."
The retail stock broker from Leeds, has taken part in over 40 food challenges, and runs a YouTube channel beard meats food where he keeps fans up to date with his most recent food challenges.
He's previously eaten 40 Cadbury Creme Eggs and the entire KFC Streetwise menu in under an hour.
His other feats include eating a stone of meat at Huckleberry's Diner in York and demolishing Jester's Diner's 'kids breakfast' - a breakfast that, at 9lbs, is heavier than a newborn baby.
You can keep up to date with Adam's latest challenges on his YouTube channel.
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